If you’re not currently using video as part of your marketing endeavours – you are missing out on an incredibly powerful tool available to your business.
Consumers today are acutely aware of when they are being marketed because they are constantly confronted with advertising. When it comes to marketing your business, you only have a finite amount of time to capture a consumers attention, and they must maintain their interest in your product or service.
Video is the most powerful tool available for marketing because it communicates large amounts of information very quickly. Humans are visual creatures, so visually engaging content is less likely to be ignored or scrolled past. Together, this means that you are able to increase your chances of capturing and maintaining your potential customer’s attention. The versatility of video allows us to use visually engaging content at all stages of your customer’s journey – leading to more qualified, engaged, and delighted customers!
Video embedded onto a website can retain a visitor for 8 times longer than a website without video. On social media, video earns 12 times as many shares than text and images combined. What these statistics tell us is that video is highly valuable to consumers, and they will opt for video over any other medium. We know that search engines, like Google, will reward pages with video because it is considered more valuable to the viewer. This will boost your consumers interest – as well as boost your SEO!
Video is mobile, meaning you are able to connect with your audience on the very same device they speak to their friends, family, and colleagues – and you can do it anywhere and anytime. Video is ubiquitous, and never sleeps – and that’s powerful when it comes to marketing your business.