How do you measure a video’s success? How do you learn from every video you post that makes your future content even more successful? At Ampersand Video, we provide every client with a monthly update that shows you how your video is performing, with rich analytics beyond just views and impressions.
Our video hosting platform gives us an opportunity to really look under the hood of your videos and access sophisticated metrics to analyse your content’s performance. Once a month, you will get a full report on a broad spectrum of analytics like engagement, audiences, impressions, play rates, drop off rates, conversions, and more. We’ll walk you through and share with you who is engaging with your content, where they are watching it, what they like, and what they don’t like. You’ll be able to see what’s working, and what can be improved.
Access to this data means that your video content is constantly evolving becoming more and more effective. We’ll take the learnings we gain from the analytics of your video and apply them to your future video content strategy. Gone are the days of heavily investing in one video, crossing your fingers and hoping for the best. Our package options mean that you can deliver regular content to your audience that continues to adapt and improve based on real data.