Investing in video without a strategy behind it is the equivalent of buying a new car without any fuel in the tank. It might look nice – but it won’t drive you or your business to where you want to go!
You’ve probably read or heard about the marketing funnel. While it does give some great insight into what your strategy should be – it was designed by marketers to sell marketing. We believe in using the marketing funnel to help guide your strategy, but we don’t believe all strategy fits neatly within the funnel.