A commercial is an advertisement for your business. We’re most commonly exposed to them on television and increasingly on social media platforms like YouTube and Facebook.
Commercials are high-level videos designed to attract new potential customers. They should drive awareness of your business’s existence and what products or services you offer. Ideally, a commercial is 30 to 60 seconds long to maintain interest and to have maximum impact. They shouldn’t delve too deep into the specifics of what you do and how you do it – that’s more appropriate for a “How to” or “Explainer” video.
Commercials can vary on their level of creativity, but should always focus on an insight that demonstrates how your business provides a solution to a problem. A great commercial will get your audience’s attention quickly, and inspire interest and excitement about your brand, products, or services.