Industry videos are not necessarily about your brand, but are about your industry as a whole.
For new consumers that aren’t aware of your brand yet, these videos are more likely to be found during their research phase. This gives you an opportunity to introduce yourself, be informative, and give highly valuable and practical details about your industry. A great industry video will establish you as an expert in your industry and build credibility and trust.
Industry videos are fantastic to share on your blog or website – and will be a powerful aid in your SEO efforts. A consumer beginning their journey with your industry are likely to be searching broad terms, so your video should be equally broad in order to gain more visitors. Think about common misconceptions, advice for people just starting out, difficult concepts that you can simplify, and information you provide to help them understand your industry.
By presenting yourself as an industry leader with video, you will gain you new visitors and an opportunity to introduce them to your great brand.