We live in a pretty cool time. The rise of e-commerce has given us all access to an abundance of amazing products online, from our fingertips to our front door. 25% of people are online shopping at least once a week, and with literally billions of products available comes the need to build awareness of your products.
Video attracts 12x more shares than images and text combined, and in the fiercely competitive arena of social media video can be your best weapon for cutting through to your customers.
49% of consumers say their least favourite thing about online shopping is not being able to physically touch the product they want to buy. Video can bridge that gap and inspire confidence. Video can confirm your product isn’t too good to be true, and take away the fear that your product won’t look the same when it arrives.
In fact, 64% of customers are more likely to buy after watching a video about a product. Now that’s powerful.