Video gives the healthcare industry an opportunity to connect with patients, educate them on how to live a healthier life, and promote the professionalism and approachability of your practice.
We will all have some interaction with a medical professional – whether it be a GP, dentist, specialist, surgeon, or pharmacist. This is a very intimate relationship and can be daunting for a person to reach out. Video can help cure patients of a reluctance to get help, by establishing that relationship before they’ve entered your practice.
Search engines can be the worst thing a patient turns to, but great video can build awareness for you and your practice as the first point of call, educate your patients on the problem, and promote your expertise and high level of care.
If you are a medical professional and aren’t using video marketing for your practice – you might want to get that checked.