Real estate was one of the first and most prominent investors into video marketing, and with good reason. Real estate videos generate 4x more listing enquiries and effectively promotes your business and agents to the community and potential sellers and buyers.
Buying and selling property can be a thrilling and daunting endeavour, and it is crucial for people to choose the right agent to help them through it. This also gives you a great opportunity to use video to build awareness of your agency and staff, create excitement about your listings, and demonstrate your expertise by educating the community.
If you’re in the Real estate business, you’ve probably already noticed the enormous amount of property walkthroughs, agent profiles, and community and lifestyle videos that are being created by the industry. This means that your video marketing strategy needs to have a solid foundation if it is to stand up against the competition.