We live in a technology-rich world, and that can be exciting for some, and daunting for others. Tech companies need to cater to both of these types of people – by exciting those that understand and educating the unsure on what makes your product or service exceptional.
Whether your business provides software or hardware, it is crucial to connect with your customers on an emotional level and build brand awareness. When it comes to marketing your technology, your brand’s credibility is often influenced by how tech-savvy and effective your outreach is. Video has firmly implanted itself as the most engaging medium for educating, exciting, and delighting consumers – in fact, 80% of all internet traffic will be consuming video by 2020.
If your technology company is not currently using video in your marketing strategy – it might be time to upgrade.