An explainer video is a short, engaging, and effective way to pitch your product or service and effectively explain the problem that you solve.
We know that 95% of information is retained from video, compared to just 10% from text, which makes these types of videos very effective at generating understanding and interest for your product or service.
The key to a great explainer video is keeping it concise and simple for your viewer. They should be short – or around 90 seconds long – and can be a great opportunity to demonstrate your brand personality and creativity.
Explainer videos are perfect to embed on to your website, share on social media, and email marketing to attract new prospects, leads, and customers. They are great for your SEO, and a visually stimulating way to demonstrate the solution your product or service provides to your consumers.
Some of the world’s biggest brands rely on explainer videos to liven up their pitch, grab audience’s attention, and ensure retention of the information. If your product or service provides a great solution to a problem – you should consider an explainer video as a first priority.