You’ve probably heard of viral videos, and have been shown one before. They’re videos that have truly struck a chord with an audience on the internet and have become popular by immense sharing. Some define viral as a video that has reached 1 million views, and some only consider a video to have gone viral if it receives 5 million views within a week.
This means that all viral videos need to provide great value to their audience. Most viral videos are humorous and entertaining, but can also be emotional and serious. The truth is – virality is not a science, and it all comes down to whether your audience deems it “share-worthy”.
A viral video starts with a great creative or strategy behind it. Something that really connects with your audience on an emotional level, whether that be with laughter or tears. Great execution and distribution of the content is key if you want a video to go viral. At Ampersand – we’re always up for a challenge!