An announcement video is a great way to connect with your current customers and staff, by announcing upcoming changes or news about your company or product.
The most popular example is undoubtedly the Apple keynote, which can drum up extraordinary excitement from customers around the world. What we learn from Apple is that a great announcement video should capture your brands’ passion and personality. They are a great opportunity to connect with your consumer on a more personal and emotional level.
Announcement videos can be embedded on your website or shared to your social media platforms, which will also help your SEO efforts.
These videos are a great way to promote your company’s people, passion, personality, and products.