A customer spotlight video is a showcase of the genuine outcomes that you’ve achieved for one of your customers. Where a testimonial features your customer talking about you – a customer spotlight lets you do the talking. This is a great opportunity for you to reflect your brand image, demonstrate the calibre of your clients, and show the real value your product or service has given them.
The key to a great customer spotlight is to ensure that the results you highlight are real and genuine – not blown out or exaggerated. It is crucial to strike the right balance of too modest and overly boastful if you want to connect with your audience. We want to see you proud of your achievements but focus on your client to promote the level of care and service that you could provide for the viewer.
Customer spotlights are a powerful way to collaborate with your current clients and encourage more prospects to choose you.