A before and after video showcases your customers journey with your product or service. Before and after videos are often used in the medical, fitness, and home services industries to highlight the change that can occur with the use of their product or service.
Although simple, these videos are very effective because they are instantly engaging. As a viewer, you quickly witness a change in physical appearance that draws you in to find out how it happened. This also helps your prospect identify the problem that your product or service solves, and your potential customer is able to visualise themselves using your solution.
The key to a great before and after video is to show a drastic change to capture engagement. Then nurture your viewer to understanding how your product or service achieved it, and how you can do it for them too!