Product Reviews are a great way to show your confidence in your product, by having it reviewed by a current customer. Recently, there has been a surge in social media influencers being engaged to review products for brands.
Much like a testimonial, a product review showcases a person’s experience with your product. 91% of people will look for a product review before we purchase – which makes them very powerful tools for converting your prospects.
The key with a product review is for it to be genuine and honest. Consumers are acutely aware of paid promotion in reviews, and your video won’t carry a lot of weight if the viewer gets a sense of dishonesty.
Product reviews can be embedded on your website, and shared on social media, which further helps your SEO and spreads the good word about your fantastic product!