We’re all a little cynical which is why a testimonial on your website or social media can be the most powerful way to encourage a potential customer to choose you. 90% of consumers say their buying decisions are influenced by online reviews – and a video testimonial is the most compelling and effective review you can create. If you don’t currently showcase the great experiences of your past or current customers with video testimonials – you need to!
Testimonials connect with prospects on an emotional level, promote the trust that others have vested in you, and allow your happy customers to tell the world how good you are at what you do!
The key to a good testimonial is capturing the sincere and genuine positive feedback from real satisfied customers. Be aware that fake and dishonest testimonials can actually turn people away – so don’t risk it!