Tips and Tricks videos are an effective way to engage viewers who are in the research phase of the buyer’s journey. They can show your product in action and demonstrate how best to use it, or they could discuss your industry in general and how best to approach it.
Tips and Tricks videos are informative, but are often short and fun, making them highly valuable and engaging. They are a great opportunity to provide guidance and advice to your prospects, which builds your brand credibility.
The key to a great tips and tricks video is to keep it short and snappy. Get creative with how you show your brands sense of humour and depth of knowledge. This makes them perfect to share on your social platforms, and embed into your website, further helping your SEO.