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At Ampersand Video we offer a full time team of expert video marketers, who are dedicated to creating and distributing a range of amazing videos for your marketing, product and service needs.

Level 22, 120 Spencer Street, Melbourne, 3000, VIC


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What Are Video Analytics?

What Are Video Analytics?

Video analytics help you, as the video creator, find out what has succeeded or failed with your video. It gathers information like the average amount of playtime per video – to get a sense of what audiences liked in your video and how engaged they were. Video analytics also gives you information on who was watching your video, such as what country they were watching from. This is extremely valuable information when marketing to a particular target audience. 

Watch the video below to find out more about how you can use video analytics to market to your audience. 

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