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At Ampersand Video we offer a full time team of expert video marketers, who are dedicated to creating and distributing a range of amazing videos for your marketing, product and service needs.

Level 22, 120 Spencer Street, Melbourne, 3000, VIC


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Who is Your Target Audience?

Who is Your Target Audience?

If you’re not thinking about a specific audience when you create a video – you are making a big mistake! Content that’s created without a target audience is more likely to flop. Those that you want to see it, won’t watch it – and those that do, won’t convert. This is why it’s one of the first questions we ask when we sit down for a creative brainstorm, and an essential element for your content strategy.  

Watch the video below to find out more about your target audience, and the best ways to market to them. 

Book a free video marketing strategy session today

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